PriMa (Privacy Matters) is an Innovative Training Network (ITN) funded by the EU through the Horizon 2020 Framework. PriMa is a collaboration between 7 research locations and 7 industrial partner organisations with a focus on the analysis and mitigation of privacy risks in a rapidly digitalising society. One factor contributing to the erosion of privacy is the growth in recognition technologies that not only facilitate the recognition of individuals but also the inference from biometric data of emotional state, gender, health, age, and even profession. Another factor is the fast advancement of artificial intelligence, allowing for extensive data mining, and aggregation, linkage and inference of personal information. Hence, there is a real possibility that acceptable privacy may become unattainable unless technological and societal steps are taken to allow citizens to regain control of their personal information.
Therefore, the overall objectives of PriMa are:
- To train 14 creative, entrepreneurial, and innovative researchers as privacy protection experts.
- To contribute to a full understanding of the multidisciplinary nature of privacy protection in a digitalised society.
- To contribute to the development of solutions that address this important societal challenge.
PriMa will train a next generation of researchers to define, investigate and implement solutions that ensure secure and efficient privacy protection whilst keeping the advantages of a digitalised society, and provide them with transferable skills to enable effective planning, management and communication of research ideas and outcomes. This will give them excellent career opportunities.
